June 1st - 4th, 2023

at MERUS Adventure™ Park

the event

toyota exclusive off-roading & Overlanding

Texas Toyota Takeover will take place
June 1st – June 4th, 2023 at
MERUS Adventure™ Park
in Palo Duro Canyon.

Texas Toyota Takeover is a family-friendly event with fun activities for everyone in the group! 

As the first & only Toyota exclusive event in the beautiful Palo Duro Canyon, Texas Toyota Takeover is well on the way to becoming the premier Toyota event for the off-road and overlanding community.

No matter your skill or your experience, there will be fun for everyone, including guided tours, vendor booths, group meals, and vehicle test tracks. We encourage you to bring your friends and your family and explore it for yourself.

Camping & lodging

Camping fees are included in the ticket price for the event. Camping will be in a centralized location that provides easy access to vendors, meals, and meeting areas. MERUS events are known for their sense of community and we believe that having a centralized camping ground promotes this in a strong way.

If you don’t wish to camp at the main location, you can choose to reserve one of our campsites throughout the park or book an RV hookup site, cabin, or glamping site by clicking the button below!

Bathrooms and shower facilities will be available at the main office building near the entrance to the park. 

who will be there?

Texas Toyota Takeover is exclusively a Toyota (this includes Lexus brand vehicles) event, but all Toyota enthusiasts are welcome! Whether you drive a Tundra, Tacoma, 4Runner, or something else, all platforms are welcome.

Part of the fun of off-roading comes from the community, so whether you are new to off-roading or a seasoned expert, we want to bring together true enthusiasts who love to face challenges and grow their skills.

event schedule

Schedule is Tentitive & May Change

Thursday - June 1st

2 PM – 6:00 pm Registration Opens
4 PM  – 5:30 PM Test Track Open
6:00 PM – Welcome Announcements
6:30 PM –  Dinner
Music, games , hangout until 10 PM

Friday - June 2nd

8:00 AM – Coffee & Breakfast
*Registration Table will be open
8:30 AM – Vendor Village Open
9:00 AM – Morning Announcements
9:10 AM – Drivers Meeting
9:30 AM – Green, Blue, Black Tours Depart
2:00 PM – Group Hike Departs *Rec Center Loop
5:00 PM – Group Photo
6:30 PM – Dinner
8:00 PM – Group Night Run
Music, games , hangout until 10 PM

Saturday - June 3rd

8:00 AM – Coffee & Breakfast 
8:30 AM – 101 Offroad and Recovery Workshop (SDPC)
9:30 AM – Black & Blue Tours Depart
3:00 PM – Inaugural Test Track Time Trials 
6:30 PM – Dinner
8:00 PM – Raffle, Music, Games, and Hangout until 10 PM

sunday - June 4th

8:30 AM – Coffee & Breakfast
8:30 AM – Vendor Village Open
12:00 PM – Park Closed

join the adventure

Come out and join other Toyota enthusiasts for a weekend of amazing experiences and adventures!

All ticket sales are final and refunds cannot be issued. 

Thanks to Our Sponsors

Interested in Sponsoring?
Let us Know!

check out more

From Texas Toyota Takeover 1

Play Video
Play Video
Based on 258 reviews
dan perrin
dan perrin
July 7, 2023.
Awesome park, really fun
Samuel Painter
Samuel Painter
July 7, 2023.
Great off road park! Beautiful scenery!
James Pritchard
James Pritchard
June 12, 2023.
Went out here with a group of friends with a very diverse group of vehicles, two Jeeps, one Tundra, One Tacoma, an F150 and two Land Rovers (one of which had no low range!!) and we had a great time. At some point we took a wrong turn and ended up on a black trail when we intended on only going on green and blue trails. It was rough but using teamwork we made it through! We camped two nights and the Merus staff did everything to brief us on their safety measures and accommodations. The lady at the front desk was very helpful and extremely knowledgeable. If you're looking for a great place to camp and wheel, anything from mild to wild, look no further than Merus!!
Stephen Kick
Stephen Kick
June 11, 2023.
Awesome trip. Guide on the Green tour was great. Definitely going back.
June 8, 2023.
This place is amazing. It has trails that fit any rig from stock to buggy and everything in between. I attended the Texas Toyota Takeover and spent 4 days in the park and may have seen a 10th of the park. Check the website for details about amenities. There is an office building near the front gate that has 2 bathrooms with shower open 24/7 if you’re doing a primitive camp. There are other off-road parks that say they are the best in Texas but this place will soon become the number one spot. Highly recommend spending a few days out there. You won’t regret it.
David Slaten
David Slaten
June 7, 2023.
An amazing place to escape the urban grind and drive as challenging of a 4WD trail as you wish to explore. The staff are incredibly friendly and focused on creating a great learning and adventurous environment.
June 6, 2023.
Merus is absolutely amazing and it's getting better every time I visit. New facilities, camp grounds, cabins, glamping, hiking trails and off road trails are popping up every couple months. Great atmosphere and friendly staff. Thank you Merus crew for opening and maintaining such a wonderful place and allowing people to truly experience Palo Duro Canyon without litter, without trash, and without obnoxious noise. Instead you get peaceful nature, clean facilities, no litter, and beautiful landscape. This place is truly amazing and I am excited to come back very soon.
Kasey Harris
Kasey Harris
May 29, 2023.
Attended MAP’s first Adventure Her event and had the best time ever. The scenery and place is mesmerizing. Gorgeous canyons. Even though it rained and was cold and windy the first night, the staff and owners were extremely present and attentive to help provide anyone with assistance following the storm. They even gave my friend an additional air mattress to borrow. The Jeep trails are pristine and dedicated only to off road vehicles (no bikes or motorcycles). There were 101 classes, spotters and safety protocols that made the weekend feel fun but safe. Absolutely will be at this place again and again. Can’t wait for their new camping sites to open!

questions you may have

The Texas Toyota Takeover has a rig capacity, so we encourage you to reserve your spot early. Registration will close on June 4th, 2022.

Texas Toyota Takeover is an exclusive Toyota event. Lexus brand vehicles are included and welcome! You are welcome to come check out the event, but we will be restricting trail access to Toyota & Lexus vehicles only and the park will be closed to the general public for the weekend.
If you would like to book a trip click here for available dates.

The cost of registration includes camping fees at our designated event camping location. If you wish to reserve one of our specific campsites, RV sites, or cabin/glamping sites, you will need to make a reservation separate from the event registration. Click here to book a campsite.

We have RV hookup sites and boondocking sites available to book separately through our website. First come first serve. RV sites are not included in event price. Book your site here!

There will be public showers and restrooms available at the park main office.

We get it, there’s nothing better than gathering around the campfire after a day on the trails. However, MERUS Adventure™ is currently observing a strict fire ban. Propane pits and cooktops are permitted and acceptable. NO WOOD, CHARCOAL, OR NATURAL BURNING FIRES ARE ALLOWED. 

In addition, we ask that smokers be prepared to distinguish their cigarettes/cigars in their vehicle. This park is precious to us and we work hard daily to protect it. If you are found to violate these rules, you will be reminded once then asked to leave the park on repeated instances. 

Our amazing sponsors will be providing some meals for the event. Please check our event schedule for specific details.

Absolutely! What is going to make this event so amazing is the opportunity for a great time for every skill level. Our platinum sponsor, Street Toyota, will be providing vehicles to test drive, a test course to try your vehicle out on, and education on the basics of operation. On top of that, MERUS Adventure™ will be running guided trail runs for those that want to participate. These tours will range from absolute beginner to trail veterans that wants to get after it!

MERUS is so much more than just an off-roading park. We offer world class camping, hiking, mountain biking, and more. 

However, our off-roading is limited to 4×4 vehicles only. This is for safety on everyone’s part. We do encourage 4×2 vehicles to still come out and participate in testing out a 4×4 Toyota and experiencing an incredible event with like minded individuals and groups. 

Absolutely! We love having pets and furry family at the park. The canyon does provide many natural hazards, in addition to the many vehicles at this event. So for the safety of the animal, we do require pets to be leashed and in your full control at all times.

Open alcoholic beverages and consumption are prohibited in off-road-vehicles during use on trails, in public parking areas. Alcohol consumption is allowed in designated camping and event areas only. Violators will be asked to leave the event.

MERUS Adventure™ All Rights Reserved 2022